人才市场
在线客服

安捷伦科技(中国)有限公司

Marcom Specialist

其他职位
面议     ⁄ 北京     ⁄ 本科     ⁄ 3年工作经验

职位职能:销售/市场营销

2022.1.19 更新 截止至 2022.1.25

收藏
投递简历
  • 分享到:
完善在线简历
招聘详情

As primary focus the Greater China Diagnostics & Genomics (DGG) Marketing Specialist implements the marketing communication strategies for assigned product lines, markets or customer segments based on thorough understanding of marketing objectives. Translates marketing strategies into communication tactics, including project management, planning, and scheduling. Marcom activities can be public relations, advertising, trade shows/events, publications, sales tools and literature, electronic media and internet-based communications. May direct the work of third parties to meet contract specified deliverables, performance and business objectives. Lead cross-functional communications for the successful execution of marketing tactics.

This includes:

  • Own Marcom strategy and the creative platform; develops in accordance with brand & messaging standards.
  • Designs multi-tactic campaigns to achieve program objectives defined by Marketing Program Manager(s) and completes campaign brief and campaign calendar
  • Manages marcom budget on a quarterly basis
  • Responsible for choosing tactic mix, identifying customer contact sequence and setting communications strategy
  • Supports Marketing Program Manager(s) in development of the program brief, associated business case and multi-campaign program calendar
  • Defines promotional content required for campaign including PR
  • Adheres to established brand and messaging standards
  • Aligns & works with Campaign Coordinators to execute on campaign
  • Selects vendors for campaigns
  • Owns layout and design (E-pushes, campaign pages, collaterals etc.) in collaboration with Marketing Program Manager(s)
  • Identifies opportunities to use more e-marketing for campaigns and programs and serves as e-marketing expert for the Marketing Program Manager
  • Big/Strategic Events: Responsible for global implementation of the event (incl budget controlling) and working with the Solution Unit during preparation and execution; Local Marcom/Agency: Responsible for selected event aspects
  • Create visibility with marketing leads and demand generation with appropriate CRM reporting along with Marketing Program Manager(s).


Qualifications:

  • Bachelors or Masters Degree or University Degree or equivalent.
  • Typically 3+ years relevant experience for entry to this level.
  • Strong written and oral communication skills.
  • Being fluent in English is essential.
  • Experience developing activities promoting Genomics technologies, Pathology Solutions, or working experience in medical industry would be a plus.
  • Requires proficiency with tools, systems, policies and procedures to accomplish job.
  • Project management experience
  • Knowledge of & relationship with strategic & local agencies / vendors
  • Demonstrated ability to collaborate effectively across different constituencies

在生物通人才市场 完善简历
即有机会被企业hr和猎头推荐应聘

完善简历,立获高薪
该企业其他职位信息 投递简历

安捷伦科技(中国)有限公司


公司简介

安捷伦科技公司(纽约证交所:A)是生命科学、诊断学和应用化学市场的全球领导者,拥有 50 多年的敏锐洞察和创新经验,安捷伦的仪器、软件、服务、解决方案和专家能够为客户最具挑战性的难题提供更可靠的答案。2020财年,安捷伦营业收入为 53.4亿美元。全球员工数约为 16,400 人。

安捷伦公司总部位于美国加利福尼亚州圣克拉拉市。公司为全世界100 多个国家和地区的实验室提供仪器、服务、消耗品、应用与专业知识,以帮助客户获得他们所寻求的深入见解。安捷伦将其专业技术聚焦于六个关键领域:食品,环境和法医,制药,诊断,化工与能源和科研。

长期以来,安捷伦全力为客户提供可靠的答案,携手客户解决挑战性问题,助力实验室客户取得成功。未来,安捷伦会继续将敏锐洞察和专业技术聚焦于六大关键领域,以更多创新产品和解决方案帮助客户直面复杂问题,不断推动科技进步,共同追求更安全的世界、更优质的资源以及战胜疾病,提升人们的生活品质。

1985 年成立的中国惠普/安捷伦是中国第一家高科技合资企业。三十多年的时间里,安捷伦在中国取得了长足的发展。目前,安捷伦在中国拥有将近2,100名员工,在中国众多城市设有子公司和办事处,业务涉及产品研发及制造、市场推广、销售、和售后服务支持等。

安捷伦始终践行“优秀企业公民”的理念,一直以来积极参与支持中国多项青少年科普及教育活动,资助中国高校的科研教学,努力回报社会 , 为建立和谐社会奉献自己的力量。



电话:
联系人:HR
网站:www.jobs.agilent.com
地址:
订阅高薪职位:

订阅最新高薪职位信息,快人一步!

你可能还会对这些职位感兴趣: 查看更多 >

版权所有 ©生物通

招聘热线:020-87511980-213 Email:

未经授权禁止转载、摘编、复制或建立镜像,如有违反,追究法律责任。

粤ICP备09063491号