市场助理,中国上海
市场助理将协助中国区市场团队开展线上和线下活动,建立品牌知名度,提升市场对 10x
Genomics 公司产品和解决方案的需求。该职位将与中国线上和线下营销经理紧密合作,
负责市场营销活动,并支持线上和线下活动、社交媒体和网络研讨会的准备、执行和跟
踪。
作为一名优秀的沟通者,市场助理应注重细节,具有出色的多任务处理能力和组织能力。
应聘者应具备扎实的数字营销技术、工具和社交媒体平台知识。
工作职责:
●支持线上营销经理的计划实施和执行,包括社交媒体发帖和生成报告,百度广告执
行,线上营销内容建立和跟踪链接生成。
●执行微信活动推广发布,包括根据中国社交媒体日历调整图片、提交合法审批流
程、安排发布
●腾讯、微信平台视频维护
●根据需要编辑网络研讨会/ 用户会视频录制和会后编辑
● 维护 DAM 和事件日历
●支持区域市场活动的的创意素材的发布进展跟踪,并利用项目管理工具(如
Workfront)进行区域需求提交和进程跟踪管理
●负责中国区域网站的翻译工作安排,并及时更新网站内容
●通过营销自动化系统和 CRM,执行区域市场和经销商活动后的名单清理,名单上
传和任何其他数据输入
●管理上海办事处的赠品库存和运输安排
●协助市场活动营销经理的工作,如更新维护活动列表,协助创意决策和活动推广工
作执行,布展和撤展等工作
●协调区域市场和内部销售专员团队之间的工作,以维护潜在用户转化的进程管理
(MQL 到 SQL)
●管理日常行政工作,包括市场采购订单和发票的处理
要成功担任此职位,应聘者需要:
●本科或以上学历,至少 3 年相关工作经验,有数字营销、活动营销或市场营销沟
通协调等方面工作经验的为佳
●了解中国区域内生命科学产业和基因组学会议和活动? 熟练使用 MS Office 和 Adobe 软件,熟练使用 Excel
●具备营销自动化工具(Marketo)、项目管理工具(Workfront)和 CRM 工具(Salesforce)
经验者优先
●优秀的沟通者,能够以书面、演示和口头形式清楚地表达复杂的想法和数据
●较强的组织能力能够同时处理多项任务,即使时间紧迫,也可保持冷静有序并按时
完成工作内容
●良好的人际交往能力,能够同他人协同完成工作
●较强的沟通能力,能够协调跨职能团队的工作
●信守诚信和对于敏感项目做到严格保密管理
●流利的商务中文书面和口头表达能力,具备英语写作能力者优先
MarCom Coordinator, Shanghai|China
The MarCom Coordinator in China will assist the China regional marketing team for
events and digital activities to build brand awareness and increase demand for 10x
Genomics products and solutions. This role will work closely with China Digital and
Event Marketing Managers, and be responsible for marketing campaign activities,
supporting the preparation, execution, and monitoring of digital, social media, webinars
and event marketing.
In addition to an excellent communicator, the MarCom Coordinator should possess an
attention to detail and excellent multitasking and organizational abilities. The successful
candidate will have solid knowledge of digital marketing techniques, tools and social
media platforms.
What you will be doing:
●Support digital marketing managers’ plans for implementation and execution,
including social media postings and reports, Baidu Ads execution, digital assets
creation and generating tracking links.
●Execute WeChat posting for event promotions including adjusting images,
submitting legal approval process and scheduling posts according to the China
social media calendar
●Maintain videos on Tencent and WeChat platforms
● Edit webinar / UGM recording videos as required
●Maintain DAM and event calendars? Support creative development process for regional campaigns / activities and
utilize a project management tool such as Workfront for planning and execution
●Arrange translation for the China regional websites and update the content
through
●Execute list clean up, list upload and any other data entry for regional marketing
and distributor activities via Marketing Automation system and CRM
●Manage marketing inventory of giveaways and shipping arrangement from the
Shanghai office
●Assist Event Marketing Managers such as maintaining event lists, assisting with
creative decisions, promoting events, setting up and dismantling the events
●Coordinate program between Regional Marketing and Inside Sales Specialist
teams to ensure lead funnel process (MQL to SQL)
●Manage daily administrative duties including purchase order and invoice
processing
To Be Successful In This Role, You Must Have
●Bachelors or higher degree with a minimum of 3 years of relevant work
experience in digital marketing event marketing, or marketing communications
●Knowledge of regional life science industry and genomics conferences and
events
●Proficient in MS Office and Adobe applications. Strong working knowledge of
Excel a must.
● Additional experience with marketing automation tools (Marketo), project
management tools (Workfront) and CRM tools (Salesforce) is a plus
●Excellent communicator with ability to clearly convey complex ideas and data in
written, presentation and spoken formats
●Strong organizational skills: ability to multitask and manage shifting priorities and
maintain composure during tight deadlines
●Strong interpersonal skills; ability to work well with others
●Strong oral and communication skills with ability to coordinate cross-functional
teams
●Ability to manage shifting priorities and maintain composure during tight
deadlines
●High degree of integrity and ability to maintain strict confidentiality managing
sensitive projects
● Fluency in Chinese in written and oral business execution. Additional language
written skill in English is a plus